Scope
What this service usually includes.
The exact scope is adjusted after we understand the market, budget, content maturity, internal resources, and compliance requirements. A small project may focus on a single launch asset; an ongoing engagement can connect strategy, production, distribution, and reporting.
SBA questions
Questions we clarify before scoping.
- Can a buyer or AI system clearly identify what the company does, who it serves, and which overseas markets it supports?
- Which public sources currently describe the brand differently or omit important proof?
- What decision questions should the brand be able to answer in search and AI-assisted research?
- Which claims can be supported by verifiable evidence, and which need to be softened or explained?
Entity audit for company name, services, markets, audience, category terms, leadership, proof points, and public descriptions
AI-search benchmark across priority prompts, regions, languages, and search or answer platforms where relevant
Technical review of crawlability, indexability, robots rules, snippet controls, sitemap, canonical structure, JavaScript rendering, and bot access risks
Brand knowledge pages that explain the company, service model, buyer fit, process, limitations, locations served, and common questions
Structured FAQ and answer assets that are concise enough for machines to parse and useful enough for buyers to trust
Comparison, category, glossary, and market-fit content briefs that explain alternatives without pretending to be neutral when they are not
Consistency recommendations across website, social profiles, directories, media mentions, sales material, and public descriptions